"I don't know if this is going to sound hokey," she said about her attachment to the game, "but your pet was always laughing, smiling, having a good time. "Those of us who were still playing the game were like wait a minute, we don't think it's old, and we don't think it's ready for retirement, and what in the world is going on here?" She tweets, blogs and helps organize a boycott of EA products in an attempt to save her virtual pet. When she heard the news, Inouye sought out the Please Save Pet Society Facebook group, now almost 32,000 members strong, and quickly became an active member. She's been playing Pet Society since 2009. Among them was Selena Inouye, a retired "40-something" who lives in Los Angeles with her husband, three cats and two dogs. But wasn't that the point of Pet Society, to get you emotionally invested?"Īccording to AppData, when the game shut down, one million users played the game at least once a month and 500,000 played the game at least once a day. "Shutting down Pet Society is like someone coming into our house and shooting one of our real cats. "My wife has played Pet Society for almost five years," writes one supporter who signed Save Pet Society's petition on. Former players have actually protested online. This was taking away people's (virtual) dogs and cats. This happens all the time in the world of online gaming. Launched in 2008, Electronic Arts shut it down in June, explaining that it was being retired, so EA could "reallocate development resources to other titles." Users raised pets and interacted with other virtual pet owners. Pet Society was a Facebook game played by hundreds of thousands of people.
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